So who the fuck is Geoff Currie and why would you google him.
I’m a business mentor and I get a real blast out of the work I do. I love working with owners to help them develop the potential of their business. I also love spending time with my family, playing guitar, practising martial arts and cycling. What I’ve learned is how to have a successful business and still have the time to enjoy everything else I love. Work / Life Balance.
I grew up in a country town back when target shooting was a school sport. At the age of 12 I turned my electronics hobby into a business by collecting old, busted TVs and cobbling them back to life. Sure, I was only making 20 bucks a unit but that was more than my pals were making from their paper round.
When I finished school my part time job at a supermarket turned into a manager role running 60 staff. I had to learn a whole bunch of skills that I wasn’t taught at school and quickly. I also think this was when I realised that I didn’t want to spend my life collecting wages.
I signed on for a university course in engineering which meant moving to bigger regional city. This is where my interest in the emerging tech industry really kicked in. I ended up being the de-facto curator of the media centre which gave me access to some pretty cool toys. There were laser printers, desktop publishing software and even a campus radio station. It was an opportunity too good to miss so I set up a little marketing company doing digital desktop design. Most of it was band and pub promotional material so I was making money out things other students were spending on. As a bonus I was buying floppy disks for way less than the going rate on campus so I also had a nice little side line selling disks to other students.
Meanwhile the world was starting to use computers as more than fancy typewriters and things were changing fast. Between my engineering studies, electronics knowledge and I.T. skills, I was perfectly placed to pick up work consulting for a major manufacturing business. I learned a lot about keeping up with a rapidly changing world. I was mostly working on automated production and industrial problem solving and that opened the opportunity to start supplying hardware as well.
By now, things were starting to get a bit silly. My lecturers were handing me equipment purchase orders as I was walking in to sit their exams. It was time to stop being a student and focus on my business. So at the age of 22 the course was set for what would become the next 12 years of my life.
Like so many business owners. I soon found myself working longer and longer hours. The need to find new leads, market the business and push sales growth was relentless. The business was doing great but I was losing any sense of life balance. What I was getting right was the idea that the earnings my business made needed to be transform into security and wealth outside the business. The business was the thing I did to fund my investment growth
When I sold that business in In 2002 I thought I was going to magically just get my life balance back on track. I was wrong. I realised that to have too little to do isn’t much better than having too much. I needed challenges. Turns out that my business hadn’t just been about wealth, it was a source of nourishment for me. I loved analysing and solving problems, system building and I loved finding growth pathways.
Over the next year, I spent more and more time with friends who had businesses, talking about what wasn’t working out for them. I discovered that it was much easier to analyse business flows and processes when it wasn’t my business. I discovered that I had a better understanding of what to manage a team when they weren’t my staff. And perhaps ironically, I discovered I could be more objective about financial matters when it wasn’t my money.
So I finally sat down and worked out exactly what I was good at; what I did best to add value. My whole life up to that point had been a series of situations where I’d needed to lean things fast, get to the heart of the matter, break things down into their simplest form, understand, and act.
All of those skills and all of all of that experience condenses into the framework I use as my foundation to mentor other business owners. The guys in the same overworked, time-poor state I use to be in.
That’s how my life as a business mentor came about and that’s how I learned to get my life balance on track.